The Print Gap explores the space between brand expectations and print production reality.
In label printing, small decisions made at the brand or packaging level often have outsized effects on cost, timelines, and execution on the shop floor. These effects are rarely visible to brand teams and not always clearly articulated by converters.
This platform exists to make those connections clearer.
The Print Gap looks at how brand choices translate into real-world label production outcomes, highlighting trade-offs, constraints, and consequences without taking sides. The goal is not to promote technologies or vendors, but to build shared understanding between brands and converters.
By focusing on clarity over opinion, The Print Gap aims to help brands ask better questions, and help converters navigate expectations more effectively.